The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Independent Network Rankings
Serviceplan Group
Client
Title
Category
Award
Points
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Best of Creative Use of Data
Points: 90.00
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr
Category: Best of Experiential & Immersive
Points: 90.00
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr
Category: Cultural Driver for Good
Points: 45.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Interactive & Mobile for Good
Points: 45.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Data for Good
Points: 45.00
1837 Tiffany Blue Conservation
Agency: L&C / New York + Tiffany & Co. / New York
Client: Tiffany & Co.
Category: Design
Points: 45.00
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr
Category: Brand Partnerships
Points: 45.00
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr
Category: Brand Partnerships / Multi-Brand
Points: 21.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Data-Driven Personalization
Points: 21.00
MOVING LANDSCAPES
Agency: SERVICEPLAN SPAIN / Madrid
Client: BMW Spain
Category: Craft / Photography
Points: 21.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Innovation / New Ideas in Health & Wellness
Points: 21.00
1837 Tiffany Blue Conservation
Agency: L&C / New York
Client: Tiffany & Co.
Category: Campaigns for Good
Points: 21.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Creative Use of Data
Points: 9.00
1837 Tiffany Blue Conservation
Agency: L&C / New York + Tiffany & Co. / New York
Client: Tiffany & Co.
Category: Integrated / Omnichannel Campaign
Points: 9.00
Tiffany Wonder
Agency: L&C / New York + Commission Studio / London
Client: Tiffany & Co.
Category: Craft / Art Direction
Points: 9.00
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr
Category: Branded Entertainment for Good
Points: 9.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Fusion Pencil
Points: 3.00
Toothpaste bought in the Lidl.
Agency: MEDIAPLUS GERMANY / Munich
Client: LIDL
Category: Events / In-Person
Points: 3.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Direct Marketing
Points: 3.00
Tiffany Wonder
Agency: L&C / New York + Commission Studio / London
Client: Tiffany & Co.
Category: Experiential / Immersive / Events
Points: 3.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Creative Use of Data
Points: 3.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Cultural Driver for Good
Points: 3.00
Breastmilk Money
Agency: SERVICEPLAN GERMANY / Munich
Client: Herconomy
Category: Sustainable Development Goals
Points: 3.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Best of Creative Use of Data
Award:
2026 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Best of Experiential & Immersive
Award:
2026 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Gold Pencil
Points:
45.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Interactive & Mobile for Good
Award:
2026 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Data for Good
Award:
2026 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Tiffany & Co.
Title:
1837 Tiffany Blue Conservation
Category:
Design
Award:
2026 The Indies Gold Pencil
Points:
45.00
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Brand Partnerships
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Brand Partnerships / Multi-Brand
Award:
2026 IP & Product Design Silver Pencil
Points:
21.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Data-Driven Personalization
Award:
2026 Creative Use of Data Silver Pencil
Points:
21.00
Client:
BMW Spain
Title:
MOVING LANDSCAPES
Category:
Craft / Photography
Award:
2026 Design & Branding Silver Pencil
Points:
21.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Innovation / New Ideas in Health & Wellness
Award:
2026 Health & Wellness Silver Pencil
Points:
21.00
Client:
Tiffany & Co.
Title:
1837 Tiffany Blue Conservation
Category:
Campaigns for Good
Award:
2026 The Indies Silver Pencil
Points:
21.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Creative Use of Data
Award:
2026 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Tiffany & Co.
Title:
1837 Tiffany Blue Conservation
Category:
Integrated / Omnichannel Campaign
Award:
2026 The Indies Bronze Pencil
Points:
9.00
Client:
Tiffany & Co.
Title:
Tiffany Wonder
Category:
Craft / Art Direction
Award:
2026 The Indies Bronze Pencil
Points:
9.00
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Branded Entertainment for Good
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Fusion Pencil
Award:
2026 Fusion Pencil Merit Award
Points:
3.00
Client:
LIDL
Title:
Toothpaste bought in the Lidl.
Category:
Events / In-Person
Award:
2026 Experiential & Immersive Merit Award
Points:
3.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Direct Marketing
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
Tiffany & Co.
Title:
Tiffany Wonder
Category:
Experiential / Immersive / Events
Award:
2026 The Indies Merit Award
Points:
3.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Creative Use of Data
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Herconomy
Title:
Breastmilk Money
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Merit Award
Points:
3.00